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"Every country gets the circus it deserves. Spain gets bullfights. Italy gets the Catholic Church. America gets Hollywood."--Erica Jong
Start thinking of your personal mailing list as a publicity announcement list. And get everybody else's list you know as well. I would hope this doesn't seem too self-serving. A good mailing list, after all, will get the word out and might--everyone hopes--generate some sales. The sales are minimal, however, in relation to the invaluable word of mouth. People simply need to know that you've published a book. Don't forget local bookstores. The publisher will also spend some money on advertising, though how much money is always a difficult subject. The publisher wants to get the word out because the book needs to sell, but advertising costs a pretty fair amount of money. A publisher has to balance these variables and will ultimately do what is best for the press. You might want to advocate for yourself with the publisher regarding publicity, if just a little. It won't hurt.
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