| ONLINE
MEDIA
JMC 425
Stauffer A-114
Tuesdays 2:40–4:30 p.m.
Thursdays 2:40–4:30 p.m.
INSTRUCTORS
Carol Schwalbe
Assistant Professor
Cronkite School of Journalism
Arizona State University
Lovely & Gracious Mrs. Dodge
E-MAIL
cschwalbe@asu.edu
nancied1@earthlink.net
OFFICE LOCATION
Stauffer A-216
OFFICE HOURS: CAROL
Tuesday 10–11:30 a.m.
Tuesday 1:30–2:30 p.m.
Thursday 10–11:30 a.m.
Thursday 1:30–2:30 p.m.
Or by appointment
OFFICE HOURS :: NANCIE
Tuesday 12:30–1:30 p.m.
Wednesday 1:45-3 p.m.
Thursday 12:30–1:30 p.m.
Or by appointment
OFFICE PHONE :: CAROL
480-965-3614
HOME PHONE :: NANCIE
480-998-1398
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A brief
history of the Internet
The Media World of 2014: http://oak.psych.gatech.edu/~epic/
Internet today
• 1990s—very few people used the Internet
• Today—about 180 million Americans are online (out
of 292 million Americans alive in January 2004)
• 97 percent of them consider the Internet an important source
of information
• For Americans 18 to 34, the Internet has overtaken all print
media as a regular news source and is rapidly closing in on TV news
• In the two weeks after 9/11 attacks, the Internet was rated
second only to TV as a news source
International aspects
If you have to ask what jazz is, you'll never know.
—Louis
Armstrong

• Americans no longer comprise the majority
of Web users (36% and falling, per Jupiter Research, 2001)
• 70% to 80% of Web content is in English
• Translation tools that are in development probably will
not be functional for 20 years
• 2005—7 of 10 North American adults will be regular
users
• 2005—1 in 10 worldwide will have access
How did the Internet get started?
• In 1969 the Department of Defense created
the Internet to exchange data and text messages between mainframe
computers
• This network of computers started with a link between UCLA
and Stanford
• It began to grow to help academic and military researchers
share data with one another through a protocol called TCP/IP
• TCP/IP is your connection software—what
actually goes out and connects to the other computers in the world,
gets Web pages, and feeds them to your browser
What was the original Internet like?
• It contained only text documents and was difficult
to use
• This internetwork of computers would function
even if major segments were knocked out by a nuclear attack or saboteurs
• If any distribution point was overloaded or disappeared,
messages could be rerouted through other distribution points
What was the Internet like in the 1970s and
1980s?
• 1970s
electronic mail (e-mail)
first personal computer for non-techies
(Xerox)
• 1980s
PCs entered the consumer market
Apple’s user-friendly desktop
design made computers easy to use
The military relinquished Internet
development and funding to civilian organizations
The Internet spread to major universities and
research centers around the world
How did the Internet grow?
• 1989—Tim Berners-Lee, a British computer
specialist working in Switzerland, was looking for a way to manage
and share large amounts of information among colleagues
• Scientists at universities and institutes all over world
wanted to be able to collaborate on high-energy physics projects
• Berners-Lee created a web of documents
(which he called a mesh) connected to each other by a coded language
called hypertext and hosted by computers called servers
Birth of the World Wide Web
• Berners-Lee named this mesh the World
Wide Web
• He created HTML (Hypertext Markup Language),
a standard coding language that enabled people to send images (photos
and graphics) as well as text on the Internet
• 1993—a browser called Mosaic made it possible to view
graphics and multimedia on the Web
• Mosaic evolved into Netscape, and the Web became the most
popular part of the Internet, other than e-mail
Magazines led many innovations
• Magazines enjoyed the first early success,
mainly because of their experience with graphics (nationalgeoraphic.com)
• Little knowledge, lots of enthusiasm
• Money pit
• Cultural differences (plantation society vs. Wild West)
• Philosophical differences
• Competition (NGM vs. NGT)
• Lots of adrenalin (early mornings, late nights)
• The River Wild
First newspapers on the Web
• 1994—Palo
Alto Weekly (shovelware)
• 1996—New York Times, Washington Post
• 1996—New York Times registration
simple layout
rudimentary navigation
few graphics
updated daily
not much content
no ads
list of headlines on home page
no personalization
What’s the difference between the Internet
and the WWW?
• The Internet is a vast network
of thousands of interconnected computers all over the world that
store info and send it out
• No government or business owns the Internet
• No president, no CEO, no central headquarters
• The World Wide Web is the part of the Internet we’re
most familiar with
• More than a billion pages on the Web
Who coined the word “cyberspace”?
• William Gibson in a science fiction novel
called Neuromancer
• Neuromancer was published in 1984, a year made
famous by George Orwell in his futuristic book of that name
• Gibson envisioned a future underworld where people would
routinely “jack” into a global computer network to participate
in unsavory businesses, commit crimes, and act out their fantasies
Is the Internet a much better vehicle for free
speech and public debate than any other existing form of communication
media, such as TV or newspaper?
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