| ONLINE
MEDIA
JMC 425
Stauffer A-114
Tuesdays 2:40–4:30 p.m.
Thursdays 2:40–4:30 p.m.
INSTRUCTORS
Carol Schwalbe
Assistant Professor
Cronkite School of Journalism
Arizona State University
Lovely & Gracious Mrs. Dodge
E-MAIL
cschwalbe@asu.edu
nancied1@earthlink.net
OFFICE LOCATION
Stauffer A-216
OFFICE HOURS: CAROL
Tuesday 10–11:30 a.m.
Tuesday 1:30–2:30 p.m.
Thursday 10–11:30 a.m.
Thursday 1:30–2:30 p.m.
Or by appointment
OFFICE HOURS :: NANCIE
Tuesday 12:30–1:30 p.m.
Wednesday 1:45-3 p.m.
Thursday 12:30–1:30 p.m.
Or by appointment
OFFICE PHONE :: CAROL
480-965-3614
HOME PHONE :: NANCIE
480-998-1398
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Syllabus
Course objectives
The World Wide Web gives us wonderful new ways to tell stories, but it
demands new skills. Thinking in interactive and multimedia terms is both
fun and challenging. While most adults have a lifetime of exposure to
print, radio and TV, the art of interactive storytelling with new media
is little more than a decade old. Today’s online journalism has
taken only baby steps. You’ll be the first generation to take this
toddler and shape its future!
This is a beginning course in producing websites. To succeed in this
class, you must bring to it basic web-surfing skills, journalistic writing
and a willingness to work hard. Online work is very demanding, but it’ll
pay you back in satisfaction ten-fold. Just decide that you’ll be
a little short on sleep and high on adrenaline this semester, and you’ll
be rewarded with an extraordinary amount of fun and satisfaction that
comes from creating websites.
Kelly KarnesExtra effort will pay off
in fun and the satisfaction of creating websites.
Planning, designing and producing websites calls for skills that can
take years to hone and polish: This course is a first step in the process
of thinking about the message and intent of your site and then building
it accordingly. If all goes well, by the end of the semester you should
be able to:
• critically examine websites and recognize excellence as well as
mediocrity
• develop ideas for original, compelling stories that use interactivity
and multimedia
• think in new ways of nonlinear and multilinear storytelling
• plan and storyboard a website
• design effective site navigation as well as individual pages
• gather and/or produce multimedia assets (text, graphics, photos,
video, audio)
• report, write and edit online stories
• use basic HTML, Photoshop and Dreamweaver
• produce, trouble-shoot and upload web pages
• understand copyright, fair use, legal and ethical issues facing
online journalists
What you won’t learn
This class won’t make you into a web designer or techie. Instead,
it’ll focus on the World Wide Web from the perspective of the
journalist. You’ll gain hands-on experience in developing the
skills needed to be an online journalist or Web producer or to work
with an online team.
Finally, you’ll produce pages that will demonstrate your skills
to employers seeking good journalists who know how to tell interactive,
multimedia stories in this new medium. Skills in online journalism can
help you get a job and earn up to 30 percent more than someone without
this knowledge.
In today’s journalism world you need
• to be able to create and produce storytelling in whatever format
is most appropriate.
• to master technical skills as well as journalism skills
• to understand what the technology can do
• to be as comfortable writing a text story as with recording audio
to accompany a web presentation.
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