The traditional Author found incentive in the desires of the Reader...
Something must always remain that eludes us…. For power to have an object on which to be exercised, a space in which to stretch out its arms … As long as I know there exists in the world someone who does tricks only for the love of the trick, as long as I know there is a woman who loves reading for reading's sake, I can convince myself that the world continues.
~ Calvino in-- If on a winter's night a traveler ~
  Like contemporary critical theory, hypertext reconfigures-rewrites-the author in several obvious ways. First of all, the figure of the hypertext author approaches, even if it does not entirely merge with, that of the reader; the functions of reader and writer become more deeply entwined with each other than ever before.
~ George P. Landow ~
... hypertext presents a radically divergent technology, interactive and polyvocal, favoring a plurality of discourses over definitive utterance and freeing the reader from domination by the author. Hypertext reader and writer are said to become co-writers, as it were, fellow-travelers in the mapping and remapping of textual (and visual, kinetic and aural) components, not all of which are provided by what used to be called the author.
~ Robert Coover ~
 
  It would seem that the author's name, unlike other proper names, does not pass from the interior of a discourse to the real and exterior individual who produced it; instead, the name seems always to be present, marking off the edges of the text, revealing, or at least characterizing, its mode of being. The author's name manifests the appearance of a certain discursive set and indicates the status of this discourse within a society and a culture.
~ Michel Foucault ~
Classic criticism has never paid any attention to the reader; for it, the writer is the only person in literature. We are now beginning to let ourselves be fooled no longer by the arrogant antiphrastical recriminations of good society in favour of the very thing it sets aside, ignores, smothers, or destroys; we know that to give writing its future, it is necessary to overthrow the myth: the birth of the reader must be at the cost of the death of the Author.
~ Roland Barthes ~