Home Marketing Other Camel Ad's Work Cited

Sixty Years of Camel Campaigns Advertisements are a powerful way to set an image, and enhance consumer’s attitudes towards certain products by presenting them with rhetoric. The Camel cigarette company realizes this as much as anyone. They have posted advertisements for Camel cigarettes for over 60 years. Along this time period great changes have occurred within the image of America, the views of cigarette smoking among Americans, and enforcements from the government. Let's take a look at the Camel campaigns from the last 60 years, how they have changed, and what kinds of marketing strategies have been used to hit different target markets. Time Camel Ad Marketing Strategy Target Market 1940's patriotic ad Kairos- targets the "good-hearted" American, and captures his/her emotional values. patriotic Americans 1970s' adventorous-man ad Logic- introducing cigarette smokers to an "adventurous" change from their ordinary lives. adult men 1990's cartoon ad Pathos- set a happy mood for childeren once they recognize Camel cigarattes. The "Joe Camel" campaign is presented to enforce the product into childeren's heads; by attracting them with the cool, fun, and powerful Joe Camel. childeren