TABLE
OF CONTENTS
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The Ideal
Look
By Melody Heath
Row after row
they all show the
same thing; white straight teeth, long blond hair, fair flawless skin. The glossy images on the boxes call to the
women looking over the rows of dye. Picking
one up, they examine the box to see what their
hair would look
like after using it. Alas, their jet
black hair will not turn out like the girl’s in the picture. So placing it back on the shelf, they examine
some other options.
In
this small department store located in Kobe, Japan,
people
pass behind them, not bothered by the quiet dilemma going on in these
women’s
minds. I can almost see them asking the
girls on the boxes, “How do we get our hair to look like yours?” From where I am standing beside them and
facing
them, I can see the concentration on their faces. It’s
almost as if they know this isn’t going
to look good. Or that it may not
work. They are not laughing and playing
around like I do with my friends who want to dye their hair crazy
colors. They are aiming for the image on
the
boxes. Even though their complexions are
not perfect, their skin is not fair, and their hair is not flowing and
light in
color.
After
lifting some other boxes and examining the charts on their sides, they
decide
on a few and head over to the clerk. Once
they are clear of the shop I examine the shelves of
hair dye. Finally I come across what I am
looking
for. Tucked away on the bottom shelves,
far right of all hair dyes are some boxes with Asian women on them with
very dark
hair.
In
“Urban Middle-Class Japanese Women and Their White Faces,” Mikiko
Ashikari,
explains that people aim for and epitomize the ideals of their society. Whatever the dominant ideal look is for a
society, its members will attempt to embody it. This
ideal look may mean paler skin, bigger breasts, or a
slimmer waste. The women saw that the most
beautiful hair is
blonde. Even if it means they may have
to bleach their hair before coloring it, they were going for the
perfect shade. There are many ideologies
for a society, but
there is one that is more dominant than another and in this case it is
the need
to be a blonde.
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