Consumer Decision-Making in Purchasing or Leasing a Hydrogen Fuel-Cell Vehicle


Hi, we are a team of researchers from Arizona State University, University of Southern California, and University of Nevada at Reno. We are conducting a research study how drivers make the decision whether or not to purchase or lease a hydrogen fuel-cell vehicle (FCV).


We have completed our first round of longer in-person interviews, and are now recruiting California residents to participate in a second round of shorter interviews via phone, Skype, or FaceTime. Interviews will take about 20 minutes and will focus on the factors impacting your vehicle purchasing or leasing decision process. We are interested in interviewing current or former California drivers who:

-          are over the age of 18

-          have purchased or leased a fuel-cell vehicle and taken possession of it, or

-          seriously considered purchasing or leasing a fuel-cell vehicle but decided not to.

Your participation in this study is voluntary. The information you provide will remain confidential and be used for research purposes only. As a token of our appreciation for your time and cooperation, we are offering a $10 Amazon gift card. If you have any questions concerning the research study and/or would like to participate, please contact Dr. Michael Kuby at or PhD student Oscar Lopez at


Thank you for your consideration.


School of Geographical Sciences and Urban Planning

College of Liberal Arts and Sciences

PO Box 875302 Tempe, AZ 85287-5302

(480) 965-7533 Fax: (480)965-8313


Our research team. From left to right:

-          Rhian Stotts, Lecturer, Arizona State University, School of Human Evolution and Social Change,

-          Oscar Lopez, PhD student, ASU, School of Geographical Sciences and Urban Planning,

-          On screen: Scott Kelley, Assistant Professor, University of Nevada at Reno, Department of Geography,

-          Michael Kuby, Professor, ASU, School of Geographical Sciences and Urban Planning,

-          Below - Darren Ruddell, Associate Professor, Spatial Sciences, University of Southern California,


Study funded by National Science Foundation, Geography and Spatial Sciences Division, Grant No. 1660514