What's New

-Rob was recently appointed to the Maricopa Association of Governments Surface Transportation Safety Committee

Guest-lecturing

Consulting & Service

Two things I seek to achieve with my scholarship are to: (i) have a level of "real-world" impact and transfer of knowledge and (ii) increase the awareness of issues and research associated with perception-action/human factors. Meeting these goals requires establishing connections with local community groups, schools, government agencies, and businesses. I have and will continue to participate in a variety of paid and voluntary professional services including:

Research consulting
Guest lectures
Peer reviewing
Writing

*If you are interested in discussing a consulting engagement please email me at robgray@asu.edu

Research consulting

My consulting engagements have primarily focused on designing and conducting research studies to evaluate and develop new technologies in the fields of driving, aviation and sports. In particular, I use my expertise to design studies that are both fundamentally rigorous and applicable to the real-world. This involves evaluating the product "in context" i.e., while the user is engaged in the behaviors that they will being doing when actually using the product. Some examples include:

"Active" Flight Simulator Development Typically, flight simulator displays are evaluated passively i.e., how clear does the image look. I have worked to develop active metrics that measure how well a particular display/simulator technology provides the information a pilot needs for perceptual-motor control (e.g., low-altitude flight).
"In Context" Visibility Evaluation When designing a roadway marking or sign how do we know whether or not it will improve driving performance? Typically, only passive studies are done. In my work, these products are evaluated while the user is actively driving and detailed performance measures are collected (e.g., lane deviation, speed variability, etc).

Some of the organizations I have consulted include Motorola, The U.S. Air Force, Dayglo, and SeeitGolf.

Guest lectures

I am always eager to come speak about my work! Some of the guest lectures I have given include:

• “Don't Choke: Practical Principles for Optimal Performance”. The Mental Game of Golf, PGA Workshop, Orange Tree Golf Resort
• "The Psychology of Baseball". Sierra Pointe Retirement Community
• "Driver Distraction". Motorola Labs, Phoenix AZ
• “Sports & Aviation Psychology”. Terraces of Phoenix Retirement Community, Phoenix AZ.
• "Human Factors Psychology" Grade 5/6 class at Edu-Prize Charter School, Mesa AZ

Peer-Reviewing

I am actively involved in many peer-reviewing activities including:

• Consulting Editor
  Journal of Experimental Psychology: Human Perception and Performance
• Editorial Board Member
  Human Factors
• Grant Proposal Referee/Panelist
  National Science Foundation, The Welcome Trust, Research Grants Council of Hong Kong, French National Research Agency

Writing

Would you like to add some scientific research to an article or marketing materials? As a researcher and teacher, I have extensive experience conducting scientific literature reviews and presenting the information in a clear and understable package. I feel that is very important that the knowledge published in scientific journals and books be diseminated to the general public.

 

 

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copyright, 2009. Page maintained by R. Gray