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The International Alliance for the Prevention of AIDS
IAPA works to draw out stigmatized HIV+ women and children in India to rehabiitate them and help them lead dignified lives. Assisted by student summer volunteers from both the US and India, IAPA runs massive educational sessions in battling the rapdily spreading disease. |
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Intel's Embedded Design Center
The Embedded Design Center is Intel's latest offering in the embedded and communications field. It is a sales and marketing website that provides technical content. My reponsibilities included integration of user-friendly web 2.0 tools like Wiki glossary, tagging, YouTube cross-linking, interactivity,
etc. with technical content as well as designing and promoting parts of the portal. |
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V3 Communications
A PR agency run by the graduate students of the Cronkite School, services provided include strategic plans and campaigns, crisis communication, event planning and promotion, image and reputation management, and corporate communications management. Some of my clients at the agency are listed below. |
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Zooloo.com
A web startup that provides unique social media organization and content creation tools. An ASU-centric plan for publicity and promotion. |
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Greater Phoenix Economic Council
GPEC represents Maricopa County and 14 cities to project a regional identity. GPEC works with member cities and businesses to attract quality businesses to the greater Phoenix region from around the world. An executable plan conceptualizing and planning a new event, GPECTalks. The series of talks will highlight Arizona's fun-place-to-live-and-work image. |
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Morrison Institute of Public Policy
Using social media to plan, promote and archive the State of our State conference, V3 utilized social media to encourage coversation on public policy in Arizona an diproving accessibility to information. |
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Rock Boot Camp
Conducts weekend-long intensive but fun rock music camps. Work for the client included publicity for its Phoenix camps, and a comprehensive social media strategy, for both the short and long term.
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Virgin Galactic
A comprehensive supplemental PR plan for Virgin Galactic, Richard Branson's newspace travel company. Applied Student Project as part of my coursework. |
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The iPhone 3G experience in India
The much-hyped and popular iPhone 3G has sold less than 20,000 units in India since its launch in August 2008. What went wrong? A study on Apple's strategies. |
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