Experience:
Media Chair, The International Alliance for the Prevention of Aids (Novemeber 2009 - current)
- Spearheading public relations and marketing afforts to increase awareness of IAPA and its work in both Arizona and India
- Conceptualizing social media applications for the non-profit to widen visibility as well as program
outreach
- Marketing and publicizing its annual fundraising dinner and auction
- Working with the event coordinator, student volunteer coordinator, as well as a field team in India that is actively involved in HIV education and caring for orphans afflicted by the disease
Account Executive, V3 Communications (August 2009 - current)
- Headed PR planning, publicity and promotion, media relations and event management for clients like the Greater Phoenix Economic
Council, Zooloo, Rock Boot Camp and the Morrison Institute of Public Policy.
- V3 Communications is a student-run communications agency within the PR Lab of the Cronkite School. The agency's strength is its knowledge and application of new media like web 2.0 tools and social media and integrating traditional media with social media to maximise visibility for clients.
Student Member, Gannett New Media Innovation Lab (August 2009 - current)
- Worked on the high-visibility MomSwap project by AZCentral. Responsibilities included developing the content and design aspects of
the website, and web promotion planning and implementation.
- The New Media Innovation Lab works with local and national news and media organizations to increase web traffic to their sites and develop
user-friendly features that enhance user experiences. Work in the Lab will be a collaborative effort between students of communications,
engineering and business to provide wholesome marketing and web business plans for clients.
Web Intern, Intel Corp. (June 2009 - August 2009)
- Designing and promoting parts of the new online portal to Intel’s embedded offerings – Embedded Design Center http://edc.intel.com (a
Marketing and Business Operations Division initiative)
- Integration of user-friendly web 2.0 tools like Wiki glossary, tagging, YouTube cross-linking, interactivity, etc. with technical content.
Student associate, Virgin Galactic (January-May 2009)
- Creation of a supplementary client plan for Virgin Galactic with written and visual elements for the media including a position paper,
crisis plan, brochure, commercial, guest editorial and press releases to augment existing public relations strategies.
Programmer Analyst, Cognizant Technology Solutions (July 2006 -August 2007)
- MasterCard/Visa/JCB Commercial Cards operations and processing for Electronic Data Systems
Public Relations & Media Intern, BITSunami, India (nonprofit) (June-December 2005)
- Worked to establish and maintain working relations between the nonprofit, the local communities, the government and sponsors
- Researched and initiated remote knowledge centers using information and communication technology for tsunami-hit villages to connect to
medical and agricultural resources from rural areas
- Coordinated a Guinness World Record event – 300 farmers planting the maximum number of saplings in 24 hours
Undergrad Student Activities (2002-2006)
Student Editor of
- Highrise 2004-2005 (the annual Civil Engineering Association magazine) – a technical magazine for corporate sponsors, faculty and
students.
- Sandpaper v2.0 (the BITS Alumni Association magazine 2004-2006) – an online publication for the alumni of BITS. BITS alumni are spread
across the globe, work in a variety of fields and live a variety of lives and this magazine is intended to bring together thousands.
- Dhwani 2005, 2006 (annual Indian Music & Dance magazine) – a magazine distributed solely to the invited artistes and sponsors of the music
and dance club on campus.
Group leader and Core Member of Stage Controlz,
- A college event management and public relations association that handled inter-collegiate cultural and technical contests and events,
communicating with colleges and students.
Coordinator of the student music festival, Sangamam
- Established corporate sponsorships and private donations to the tune of INR 3,00,000 and coordinated advertising for the festival on campus
and publicity for sponsors amongst the student community of 5000
- Managed a group of 50 volunteers to conduct the festival
- Collaborated with Indian classical musicians and technicians |
