Each participant should write his or her own responses on one copy of the form. Discuss your answers as a group, and take notes summarizing your group’s answers. Please relate your group’s results to the book (chapter on gender). Turn in all individual sheets with the report for the group (2 paragraphs/1 page, typed, all names listed with last 4 digits of SS#). Due Monday, Oct. 2nd in class. No late turn-ins!
TASK ONE: Go to the video arcade.
1. Are the games marketed primarily
for males or females? How can you tell?
2. What personality characteristics and roles
are the videos promoting for young men? For young women? How can you tell?
3. How many customers are: male _________ female _______________
TASK TWO: Go to a store that sells greeting
cards and note the following:
1. Compare birthday cards for
boys/sons/fathers with cards for girls/daughters/mothers. What colors are
used for "male" cards? How are males portrayed?
2. What colors are used for "female" cards?
How are females portrayed?
3. Compare girl baby cards with boy
baby cards, in terms of colors and roles.
TASK THREE (@ the Mall): At a toy store (e.g.,
KayBee Toys in Fiesta Mall) note the following:
1. Are the dolls marketed primarily
to girls or boys? How can you tell?
2. Are the guns marketed primarily
to boys or girls? How can you tell?
3. What color packaging is used
most often used for the dolls? for the guns?
4. What personality characteristics
and roles are promoted in the marketing for the dolls?
5. What personality characteristics and roles are promoted in the marketing for the guns?
TASK FOUR: Go to a store that sells CDs.
1. Spend about five or ten minutes
looking at the compact disk covers. In general, how are men portrayed?
How are women portrayed?
2. What types of music are women
most likely to perform? Least likely to perform?