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Some places ask for a query letter before submitting. A query letter is normally a succinct note from you telling the publisher what you've done. If they are interested, then they'll tell you to go ahead and send the material. Normally, a query letter is not needed when submitting poems and stories, especially in response to an ad. A query letter is, however, a good idea if you've done an interview, review, or something out of the ordinary, and certainly if you are suggesting a major writing project such as a novel or a book of poems or short stories.
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