Project 4 -- Mac-ing it!!!
By Margarita I. Gotay
Traveling the world going to countries where food is totally different
from Puerto Rican food is hard when you are a ridiculous picky eater
like me. In Chapter 1, of the Stephen Castles and Mark J. Miller book,
The Age of Migration, the authors discus how globalization has
intensified after the mid 1970s and has had an impact on migration of
people and industries. Among the most obvious signs of migration on our
voyage around the world are food chains and soda companies.
Finding familiar fast food places
in the most remote outlets was definitely a shocker during this trip.
French fries were my saviors, they are international now, and many
restaurants have them in their menu. I haven’t been more excited about
seeing Mac Donald’s in my entire life since I was a little kid and
wanted my happy meals. Even in front of the Pyramids of Giza there
stood a two-story building housing KFC and Pizza Hut. Myanmar was the
only place I didn’t see any fast food chains, but I saw some fast food
stores that tried to imitate and resemble Mac Donald’s naming there Mac
Burger or Mac King.
Mac Donald’s, American fast food chain
that started in Illinois, has moved all over Asia, Europe, Africa
(Egypt), Turkey, Croatia, South America, the Caribbean and who knows
where it will go next. This company has a strong international
marketing strategy and has unique American combos that incorporate a
little flavor of whatever country it is located in like the Mac
Arabians in Egypt, Mac Turkish in Turkey, etc.
Food that I liked back home, like Chinese food, has
a different taste and preparation process in China. Coca Cola has a
different flavor in different regions or countries to satisfy the
palate of the people in that country or region. I even saw
aluminum packages of Coca Cola in Kobe where they had aluminum bottles,
whereas in Croatia the coke can was more narrow and tall like Red Bull
cans, other countries had crystal bottles or regular cans but with
Corporate Industries are finding ways to spread the
market and eliminate trade barriers between countries. As a consequence
products and industries are migrating, connecting the world and making
it seem smaller. Whether this sort of globalization is good or not is a
judgment that everyone has to make on his or her own. For me spotting
these fast food chains after being a sea for a couple of days without
food that is seasoned like Puerto Rican was really soothing. It was
here when I learned to like Mac Donald’s slogan: “I’m loving it.