Freeze Frame Experience At the Ranch Market
By: Shiva Delpazir

            It was my turn in line to choose what I wanted to eat the Ranch Market in the food line.  I looked up at the menu and noticed that it was entirely written in Spanish, and not only that, but everyone who was taking the orders also spoke only Spanish.  I looked around and tried to point out something that looked appetizing and somehow ended up eating something that resembled a fajita burrito.  I sat down to eat my special burrito and I couldnít help to feel a bit out of place since I did not know any Spanish and I really didnít know how to act.  Like anyone, I felt uncomfortable with the unknown territory that I had entered.
            When it was time for our freeze frame, I didn't really have a choice but to stare right in front of me. I was in the Ranch Market, a market place full of an abundance of fresh fruits and vegetables along with a lively crowd of Mexican Americans. When I scanned all around me I couldn't help to notice that everyone in front of me was Mexican American. Most of the shoppers were conversing in large groups or shopping with their close family.
They all seemed happy and alive. I have never been in a grocery store where everyone seemed so close to their families and looked happy to be shopping! I looked all around and I saw that not only were the people lively, but Latino music was also playing loudly. Valentineís Day decorations were hanging all over the place, contributing to the festive atmosphere of the store, and there was so much food!  Just in this tiny portion of the market place, right around the deli/meat/lunch area, I saw so many things that I would normally not see in a grocery store. I thought to myself that someone who comes from organized upper class Anglo dominating cities would have a heart attack if they saw what all was going on in this grocery store.
            In Bradford Luckinghamís article, Phoenix, the History of a South West Metropolis, he introduces the history of South Phoenix.  He expands on the history of the people, the city, and the culture that has developed since South Phoenix was built.  At first, the population of South Phoenix was made up of African Americanís, Anglos, and Chinese.  Now, the city is dominated by mostly Hispanic and Mexican American populations, which means Hispanic culture dominates South Phoenix.  In the Hispanic culture, colors are bright, music is playing, families are loud and very close, and everything is very festive, as seen in the Ranch Market.
             Personally, I felt that it was very alive in there and I really enjoyed seeing everything that I saw. The people all seemed happy, the food was in huge quantities, and I felt almost like the grocery store itself was alive.


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