Justice
Studies 301
Dr
Menjívar
Fourth Take-home
Assignment—Unobtrusive Research
This
exercise involves watching television commercials. Select three commercials
for analysis. Try to pick commercials that have appeared repeatedly. Analyze
them for their manifest and latent content with regard to gender
roles and/or ethnic/racial stereotyping. These are your guidelines. You
need to turn in this assignment typed, double-spaced, with one inch margins,
and font 12.
1.
Describe the commercials.
Commercial
#1
Commercial
#2
Commercial
#3
2.
Make a short list (2 or three) indicators you used in assessing the manifest
content of the commercials before you analyzed each commercial. What
words or images you would need to see to determine whether there is gender
and/or racial stereotyping in each commercial? These are your indicators, but
you must determine what they are before you analyze each commercial. Did you
find that, according to your definitions of gender and/or ethnic/racial
stereotyping (the words or images that indicated to you that there was
stereotyping), the commercials portrayed stereotypical images or men/women
and/or people of different ethnic/racial groups?
Commercial
#1
Commercial
#2
Commercial
#3
3. Describe
how you assessed the latent content of each commercial. Are your assessments
similar or different from what you concluded when you analyzed the manifest
content?
Commercial
#1
Commercial
#2
Commercial
#3