Audience

Goal:     to understand how to best reach your intended audience
Time:    30 minutes
Instructions: For this activity you will complete the following profile of your main reader.

One of the most difficult parts of writing is making sure to consider the complex needs of your audience. Imagine an expert in the field you are writing in. For instance, if you are writing about water quality, imagine a professor in the department of Geography.

Reader's job title:
Education:
Professional Experience:
Job Responsibility:
Personal Characteristics:
Personal Preferences:
Cultural Characteristics:
Attitude toward the Writer:
Attitude toward the Subject:
Expectations about the Subject:
Expectations about the Document:
Reasons for Reading the Document:
Reading Skill: