CSE 494/598, Fall 2010

Social Computing and Web Analytics


Course Description:

Social computing is concerned with the study of social behavior and social context based on computational systems. The emerging Web 2.0 technologies allow a passive reader (or an average Joe) to become an active producer (or a shining online star), which creates a phenomenal landscape change in terms of Web-based activities. With various social media (Digg, del.licio.us, MySpace, Facebook, etc.), people can share content, opinions, insights, experiences, perspectives, and media themselves, as well as producing many new media via techniques such as mashing up. Social networks emerge with the pervasive use of social media. Combining social computing and Web analytics, this course aims to introduce the state-of-the art developments in Web 2.0 techniques, social networks and analysis, network analysis and graph theory, information extraction, link analysis, and Web mining, to study emerging problems with social media, and to learn innovatively applying multidisciplinary approaches to problem solving. The ultimate goal is to sharpen problem solving skills of our senior and graduate students, and prepare them with this unique set of expertise for the increasing demands in IT industry and for in-depth advanced research.

Prerequisites:

  • CSE 471 or equivalent
  • CSE 310 Data Structures and Algorithms

Line numbers:

  • CSE494 - 81848
  • CSE598 - 86592

Classroom and Hours:

Office Hours:

    MW 3:00 - 4:00pm, BYE 566
    Other times: by appointment only

  TA and Office Hours:

    Reza Zafarani: Tuesdays and Thursdays, 3:00 - 4:00pm, BYE 221

    Geoffrey Barbier: Fridays, 1:00 - 2:00pm, BYE 221

   Please send emails to the TAs for meetings

 


Text and Reference Books (to be updated): 

We will mainly use lecture notes (powerpoint slides) to provide a central repository including materials from various reference books. More will be discussed in our first class.

Networks, Crowds, and Markets: Reasoning About a Highly Connected World, (available in pdf), David Easley and Jon Kleinberg, Cambridge University Press 2010.

Networks: An Introduction, Mark Newman, Oxford University Press, 2010.

Community Detection and Mining in Social Media, Morgan & Claypool, 2010.

Web Data Mining - Exploring Hyperlinks, Contents, and Usage Data, Bing Liu, Springer, 2007

Mining the Web - Discovering Knowledge from Hypertext Data, Soumen Chakrabarti, Morgan Kaufmann, 2003

Exploratory Social Network Analysis with Pajek, Wouter de Nooy, Andrej Mrvar, Vladimir Batagelj, Cambridge, 2005, Package and Manual

Social Network Analysis - Methods and Applications, Stanley Wasserman and Katherine Faust, Cambridge, 1994

Invited Lectures

Reading Assignments, Homework, Projects, and Mid-Term Exams (Tentative, Details at myASU):


Slides and Schedule:


Useful Links

We will include below interesting links recommended by our students and others.


Academic Integrity and Student Conduct

Created: 07/14/10
Last updated: 11/17/10
Maintained by Huan Liu


If you have comments or suggestions, email me at huan.liu at asu.edu