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Croatia
Leaves Transnationalism in the Dust
By
John Overington
When I got out of
my bed on the day that we arrived in Croatia,
I glanced out my window expecting to see a boring seaport with
industrial
implements and to my surprise it was beautiful crystal blue water with
bright
sandstone cliffs. Croatia
provided the best preserved medieval sites that a traveler could ask
for. Somehow, Dubrovnik
and other traditional Croatian cities have been able to avoid the ugly
advertisements that accompany heavy transnational influence on an area. I expected to see much more vernacular in the
smaller islands that lie outside of the large population centers, but
not in Dubrovnik,
one of the bigger cities in this relatively small country.
The four million people that live in Croatia
have been able to preserve the absolutely infectious vernacular
elements of
their
culture.
This lack of
transnational influence may be partially a result of Croatia having
been a
member
of the USSR in Yugoslavia, but it is astounding that so little
transnational
influence has leaked over the border from the imposing companies based
in the United States. There
are the usual smaller scale influences of
transnational actors,
but I am impressed and surprised at such an absolute refusal by
the
Croatian cities of large advertisements and billboards.
There is another more sad and complex issue
that surrounds the last three decades in Croatians' history that
includes
bloody
losses and triumphs, which might be a reason that transnationalism has
had such
trouble taking hold in Croatia. In Irena Plejic’s article “Fear, Death, and
Resistance” she describes some of the different experiences that
displaced
peoples have suffered through as a result of the various conflicts
between neighors in the Balkans between 1980 and 1995.
The reason that this article is worth
mentioning is that Itrena Plejic learned that these men and women have
been so preoccupied with
keeping a
roof over their head, they have not had time to embrace the powers of
globalization that usually entail the prying hands of transnational
groups.
Some would say
that there is heavy transnational influence in Dubrovnik because so
much of the city
is
geared to tourism of people from other countries, but I would argue
otherwise. I would argue that the
Croatians have used
the tourism to keep their city in the immaculate condition that it
exists in
today. The Croatians have been able to
keep their unique vernacular relatively untainted from greedy
transnational
actors whose impact would change their landscape. I
wish
that the United States
had the fortitude to keep the corporate hands out of our development,
and I
envy the Croatians for their success.
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